Why is this Years'
NAPMA "Extreme Success Academy"
So MONUMENTALLY Important
for YOU and YOUR
Martial Arts School?

Things are TOUGH out there,and you Should Consider This Your Very Own “ECONOMIC STIMULUS” Package
from NAPMA and “Uncle Stephen”

Specially Prepared for School Owners Who Register for the 2009 NAPMA “Extreme Success Academy” In San Antonio, Texas Oct. 9th-10th-11th

As you can see,"I want YOU"!
I want YOU to be one of our many Success Stories! (Even in this stressful times!)

In these uncertain econoomic times, now, MORE THAN EVER, is the time for DRAMATIC, BOLD action!

Why?? ...... (Read on!)

I’ve made such a BOLD CLAIM for 3 important reasons   

#1 - This Game Has Changed FOREVER….. And NAPMA is Coming to The Rescue JUST IN TIME!

Unless you’ve been living under a rock, been taken hostage and locked in a concrete cell, or simply fell asleep 12 months ago and are just now waking up, you’ll have noticed that the ECONOMY SUCKS! Martial Arts School Owners are going out of business in RECORD NUMBERS over the past 4 quarters, along with business of virtually every other kind.

The government has decided that simply “printing more money” and “baling out” huge corporations is the answer, but for the “small guy”, the independent small business owner, the hard working self employed “hinge pin” in the economy…..there is NO HELP TO BE FOUND!

Well, NAPMA is coming to the aid of a struggling industry with THE EVENT that will help you thrive in the current economic climate, but more importantly, prepare you to take full advantage (your competitors may feel an “unfair”) of the coming economic recovery.

We are seeing the EARLY signs of recovery now……however, it’s not time to relax and take a breath, we’re NOT….let me repeat NOT going to go back to the way things were……….we’ll NEVER be going back to the way things were before……and you’ll NEED to be prepared, equipped, and geared up to compete in the “new emerging economy” which will be unlike anything we’re EVER seen in this country before!

We all feel that it’s our duty to the industry, and especially our loyal and dedicated members to reach out a helping hand to school owners who’ve already given so much, and who may be hurting, and give them this DEEPLY discounted opportunity to attend this event that is GUARANTEED to prepare and equip you to profit, and flourish in  this new emerging economy.

#2 – Keeping Current Students Longer is MUCH EASIER, Cheaper, and Allows You to Focus on What you Love and the Reason You Got Into the Business Anyway, Teaching Martial Arts

As a Martial Arts Instructor and School Owner, I know what you’re daily life is like!
You wake up in the morning with a bounding energy and unstoppable mission to change the lives of your students for the better. Unfortunately, there are “other” things that need to be done as well.

• You take an hour or 2 to check you billing reports, hoping, praying that your student’s have made their promised payments on time, and that you don’t have to confront Mrs. Smith for the 7th time about her late payment, and get the sob story about the car breaking down and needing to be fixed (superseding her commitment to pay you).
• You sit in front of your computer for an hour to balance your bank account only to find that there is more month left than money.
• You’re cell phone rings and your star instructor tells you he can’t make it in to teach the Little Ninjas at 3:00, so you’ll have to cover it.
• You drive to the martial arts school, open the door just in time to notice that the school is a mess and YOU need to clean it before classes start.

It’s EXHAUSTING isn’t it?!?     And……You haven’t even taught 1 class YET!
Next, Mrs. Jones corners you in the back of the room and tells you that she’s pulling her son out of your school! “Johnny just isn’t “interested” anymore…..”
But…wait….Why could you have done to prevent this?

The 2009 NAPMA Extreme Success Academy is THE PLACE where you’ll discover the PROVEN Student Service and Retention strategies that are producing retention rates as high as 96%, 97%, and 98% in schools all across the world! We know how hard you work to attract new students to your school, and we’re on a mission to teach you how to SERVE THEM BETTER, and ultimately keep them training in your school longer!

After all, how can you REALLY change someone’s life for the better through your martial art if they only stay in your classes for a few weeks, or months?

If implementing JUST ONE of these Iron Clad retention strategies keeps JUST ONE STUDENT from dropping out of your school, you’ll have saved at least 3 TIMES your tuition for attending the event!

Imagine if you were able to save one student per month from dropping out? What about 2?

What impact would that have on your bottom line?

#3 – Our Industry Needs REAL, TESTED, PROVEN SUCCESSFUL Strategies and Tools to Help Owners Grow Their School!

There are TOO MANY distractions in our Industry, and it’s KILLING school owners by the HUNDREDS!!

Obviously we’re closely monitoring EVERYTHING happening in the Martial Arts Business, and it seems that over the past couple years there has been an explosion of so called “experts” in the niche teaching and coaching martial arts school owners.

MANY of these “would be” consultants have NEVER run a successful school, or chain of schools, nor do they (in all too many cases) have the broad based experience to know what works in your specific area, school, demographic or style.

Obviously, the NAPMA team has some of the most talented martial arts minds in the world on it’s staff and faculty, who are testing and tweaking their systems in the REAL WORLD each and every day! With Stephen Oliver’s MASSIVE experience and leadership steering the ship, we’re helping our members break, no…..shatter previously thought unbreakable records, on a regular basis.

What HUGE results could you accomplish, if you KNEW beyond a shadow of a doubt, what is working in schools all across the world, and what isn’t?

How much of your valuable time, focus, energy and expensive “trial and error” would that save you?

Why Should You Spend Your Valuable Time and Hard Earned Money Attending The 2009 NAPMA “Extreme Success Academy”?

There is a LOT in a Name! The NAPMA “Extreme Success Academy” is just that!

It’s for SERIOUS School Owners, who are FOCUSED on developing HIGH Quality students, and who also want to build HIGHLY Profitable School as well! School owners who are “satisfied” with the norm, who are content with mediocrity, or who are willing to be the “victim” of the latest flux in the economy need NOT apply!

I wanted to be “up front” with you from the get go, and let you know what you should expect at the NAPMA Extreme Success Academy in October!

I guess it’s only fair to explain why we are doing something SO different, and why it might be “just the thing” to put your school on the fast track to Extreme Success this year! (Not just a little success, not just a “few” new students, but EXTREME results, Extreme Growth.)

Why the “Extreme Success Academy” is so different

Some seminars, events, conferences and shows are a bit like Chinese food...you like it, but you're hungry half an hour later, feeling deflated and unsatisfied.

Members have been telling us for years, that they truly enjoyed the past “World Conferences” and Big Live Events like it, BUT they wished that there was an event that had more “Meat on the Bone”.  More “Nuts and Bolts” of HOW to fill their school with new students, HOW to Increase Student Quality, and HOW to Drive better financial results!

In fact, MANY owners are telling us that they take copious notes during the sessions, but then as soon as they get back to their schools, they can’t make “heads of tails” of them, or are missing a KEY component of the idea that makes it almost valueless, and difficult to implement! I certainly understand how frustrating this can be, it happens to me pretty often as well!

Well, we’ve listened, and now, we’ve now ANSWERED! (and in Spades too!!)

We’ve sought out and perused many of the TOP EXPERTS in these Key Areas, and have recruited them to bring their unique perspective and knowledge to our members ONLY!

I’ve got to tell you, this was no easy feat!  

We've scoured the Martial Arts Industry, and found school owners who are Blazing the Trail for the Martial Arts Profession, and, we’ve gone far outside our “ little industry" to bring to you world class authorities in these key areas that you’ll NEED to blast past the competition in 2009 and beyond!

    We’ve also persuaded many of them to make available to you some PHENOMENAL educational resources that you will be able to benefit from FAR beyond the time you spend at the Academy! No more banging your head against the wall after returning to your school, for lack of a crucial detail or key component to implement a new system or strategy!

What the “Extreme Success Academy” is NOT:

This event is NOT for school owners who are not focused on high quality student outcomes, not serious about long term student retention, or on a quest to “Suck Up” as many cash payments as humanly possible without regard to actually DELIVERING on your promises!

    This is NOT simply a social gathering (although there will be plenty of opportunity for networking and building relationships) where you will be “wined and dined”, only to realize later that you didn’t REALLY learn anything that will help you actually grow your school!

    This is NOT the “same old” speakers, talking about the “same old” antiquated, slow, ineffective, unrealistic, or untested marketing strategies that only worked in 1985 when students were flooding into schools without even the slightest provocation.

    This is NOT the type of conference where all you can learn is the newest wiz bang martial arts technique, wrist lock, knife defense etc, although you'll have plenty of opportunities to do that, this is SO MUCH MORE!

    This is NOT a conference where you will be distracted by the next new so called “revolutionary” piece of equipment, software package, or “bright shinny object”, while some of these tools are useful, we are going to be Laser Beam Focused on those “tools” that can actually help you grow your school, attract more new students, super-motivate the students you have, and ultimately, MAKE YOU MONEY!

What the “Extreme Success Academy” is NOT:

This event IS SPECIFICALLY for entrepreneurial, progressive, forward thinking school owners who are focused on operating a successful BUSINESS, who want to build a substantial future for themselves their families and their staff members, while providing a VERY valuable service to their students that will serve them for the rest of their lives, in an ethical, responsible manner!

This IS a HIGHLY focused conference where we will present IN DETAIL subjects and topics that will HELP YOU MAKE MONEY, help you generate NEW STUDENTS, and help you BUILD A SOLID FUTURE for yourself and your school! (I’ll outline these subjects very clearly for you later in this letter!)

This event IS a STRUCTURED opportunity for you to network, brainstorm, and collaborate with other “Like Minded”, goal orientated; ENTREPRENEURIAL school owners in a focused manner, helping each other solve problems and create new opportunities that one person alone could not!

This IS a conference where you can choose to expand your “technical” skill as a Martial Artist, but even more so, a FANTASTIC opportunity for you to educate your staff members and help them expand their experience level as well!

Ok, so that’s what the event “is”, now…
Why is it So VITAL That You Personally Attend?

The 7 Reasons People “Buy” Martial Arts in This New Economy Master Keith Hafner Master Hafner owns and operates one of the most profitable single schools in North America, in Ann Arbor, Michigan. He will reveal 7 PROVEN Marketing Messages that are WORKING in today’s economy, and have been generating PROVEN SUCCESSFUL results!

Developing "Make-You-Proud" Black Belts GrandMaster Jeff Smith Grand Master Smith, a 9th Degree Black Belt Master in Tae Kwon Do, has devoted over 40 years to the martial arts. He currently owns and operates three karate centers and travels worldwide officiating at tournaments, teaching and conducting seminars. Grand Master Smith is best known as the seven-time “World Light Heavy Weight Karate Champion.” His title defense against Don King’s heavy weight fighter Kareem Allah was seen by over fifty million viewers as a preview before the Ali vs. Frazier World Boxing Title Fight, known as the “Thrilla in Manila.” He is a member of the Black Belt Hall of Fame, the first recipient of the Bruce Lee Award and listed in the Who’s Who of Martial Arts. Grand Master Smith will help you “Revv Up” your student quality with his TIME TESTED instruction tactics and strategies!

“Sniper-Accurate” Target Marketing Kyoshi Dave Kovar Mr. Kovar has been teaching martial arts professionally for more than 25 years. Dave is a multi-style Black Belt who has been always committed to improving his martial arts skills. Dave will reveal his PROVEN strategies to deliver HYPERTARGETED sales messages to your prospective students, in an entertaining, highly engaging manner!

Building Your FUTURE in the Martial Arts Business! Multi-School Millionaire AND Chief Master Bill Clark Chief Master Bill Clark currently operates more than 30 highly systemized and profitable locations. He will share his immense experience with you, and reveal some of the systems he is currently using in his schools to systemize and automate some of their key functions. During Chief Master Clark’s “No-BS” session, you’ll learn how one of the most successful Multi-School Operators is “Re-Tooling” for the “New Economy”!

Flourishing in The NEW ECONOMY Multi-School Millionaire Franchisor Stephen Oliver For more than 32 years, Stephen Oliver has operated SUPER-SUCCESSFUL martial arts schools! From the most traditional roots, the Jhoon Rhee Institute, he’s built an International Franchise organization that’s taking the industry by storm. Now, the “game” has changed…PERMANENTLY, and, in this special BONUS session, he’ll divulge his most successful NEW strategies for thriving—not just surviving—in the new emerging economy.

Additional Guest Speakers FOCUSED on Helping Your Grow Your School At the 2009 NAPMA Extreme Success Academy :

Special Celebrity Guest Speaker: 6 Time NFL Pro Bowl Star, 3 Time Super Bowl Star: Karl Mecklenburg I’m REALLY excited to announce that 12 Year NFL Veteran and 6 Time Pro Bowl Star, Karl Mecklenburg will be our special guest at the 2009 NAPMA “Extreme Success Academy” !! What does a 6 Time NFL Pro Bowl Star Have to Do With Your School?? That’s a great question!  Well….. Karl was 4th from LAST in the NFL draft when he went to the Denver Broncos. Virtually EVERYONE on the team (and in the draft) had more “Talent” than Karl. Virtually EVERY player on the Broncos had 0 expectations of him, and mostly ignored him through his first year. But then something AMAZING happened. Karl (as an astute student of the game, and of PEOPLE) identified 6 Keys to Success that he saw in the “Greats of the Game”, and he AGGRESSIVELY began LIVING by those 6 principles! At the 2009 NAPMA “Extreme Success Academy” Karl with reveal these 6 Keys to Success, and show you the roadmap to how YOU can apply them to YOUR BUSINESS!  The “Heart of the Student Athlete” is what drives your students to accomplish their goals, and to push through the “tough times” to success. Karl's inspirational story is SURE to give you a great “take away” that you can relate to your students (and their families) in your school! If these Keys to Success could take Karl from the LAST ROUND draft pick, to one of the GREATEST Linebacker who’ve ever lived, imagine what they could do for you and your business! Karl also DEEPLY understands the TRUE VALUE of Martial Arts Training with his son Jeff, being a committed Martial Arts Student!	SIMPLE and FREE Internet Marketing Techniques GUARANTEED to Drive Paying Students into Your School! NAPMA Chief Operating Officer, Toby Milroy I will reveal the “insiders” marketing strategies that are FLOODING schools with new students all across the country.   There has never been a stronger demand for our product, but with economic challenges and a more competitive marketplace, Martial Arts School Owners must become MUCH more sophisticated marketers! Now more than ever, the Internet can give you a dramatic competitive advantage in new student acquisition as an EXTREMELY low cost marketing media. In this “plain English” session you’ll discover how to utilize this POWERFUL media to your advantage, and drive new students into your school!
	Implementing “White Glove” Student Service in Your School! Master Rob Tucker – 6th Degree Black Belt Master Instructor 6th Degree Black Belt, Master Rob Tucker is putting his time tested systems for creating the HIGHEST quality student service under our “Microscope”. It’s a disturbing trend in our industry……some school owners create an environment more like a “gym” than the exclusive, high quality “private school” they can (and should) be. Rob will expose the “hidden” systems that create a “Culture” in your school, more powerful that a “policy” or “rules” for your staff! In this new emerging economy, you clients will be DEMANDING “Disney Like” levels of service and attention!
How to Utilize the Power of Video in Your School to Create High Quality Students, and Attract New Students With This “Automatic” Sales Tool! NAPMA Director of Martial Arts Education, Mark Graden Mark Graden has spent his life helping Martial Arts School owners grow their school, and energize their classroom using the Video Media. Maybe perhaps don’t yet realize the POWER of this media in the not only the marketing process but in the sales process as well! Mark will reveal the fundamentals you’ll need to apply in order to maximize this media for you benefit, including how to capture MILLION DOLLAR testimonials, and the 2 DEADLY sins you need to avoid to make this media REALLY work for you!	Social Media Marketing for Martial Arts Schools! Social Media Expert Tracy McCoy, and US Open Promoter Mike McCoy! How to Harness the IMMENSE Power of Facebook, Twitter, MySpace, Craig’s List, and Other “Social Media” to Attract New Students to Your School, WITHOUT Spending HOURS a Day on the Computer! Special BONUS Session for “Extreme Success Academy” Attendees! The face of the internet has changed FOR EVER! There is a RIVER of prospective students rushing through the social networks like Facebook and Twitter! However, the DANGER of these online social networks is that you can WASTE HOURS and HOURS and HOURS of your valuable time trying to “figure out” how to maximize their leverage, and keep your sites and pages updated. In this “Plain English” session, we’ll reveal the PROVEN tools and tactics we’re successfully using in our schools, and in the NAPMA business to quickly attract new students, and clients WITHOUT it consuming a lot of time!
Protect Your “Ass-ets” With Legal “Judo” George Weissfisch - ESQ. Mr. Weissfisch has been a professional martial artist and school owner for 22 years, and has an impressive competitive career including a 1994 World Cup Bronze Medal, and 2000 Pan Am Gold Medal! He’s also been a licensed attorney since 2000, and is the former felony chief prosecutor for the Harris County district attorney’s office. Mr. Weissfisch will be lending his vast professional expertise in legal and corporate structures, and revealing how to create a “judgment proof” business, and keep your personal assets out of reach of any potential risk!	Making the HUGE Influx of Jui-Jitsu and MMA Interest WORK FOR YOU! Professor Larry Shealy Larry Shealy, a Gracie Black Belt, began studying Gracie Brazilian Jiu-Jitsu in 1995 at the Gracie Jiu-Jitsu Academy in Torrance, California. Larry has effectively “Cracked the Code” for teaching Jiu-Jitsu to the Kids and Family market, in a safe, positive, structured manner! Here is your opportunity to add an additional profit center to your school, or use to add value to your renewal or upgrade program. Larry will show you how “in synch” this program is with your regular traditional curriculum how hundreds of schools are effectively using this to dramatically increase their revenue AND retention!

What to Expect at the 2009
“Extreme Success Academy”

Our MISSION for the “Extreme Success Academy” is HIGHLY FOCUSED to put our industry on the map! We’re going to push pull and drag our industry from the dark, dank dungeons to the warm glow of the spotlight, where clients will compare our schools with Harvard, Yale and the most upscale Private Schools!

How will we accomplish such a thing, you may ask?

By IMMERSING our members in this experience
LASER BEAM FOCUSED ON these 4 hinge pins
of EXTREME school success:

#1 – Dazzling Student Service that Even Walt Disney (Were He Alive Today) Would Be Envious of, that Create Not Just “Loyal” Students, But RAGING THUNDER LIZARD EVANGELISTS of your Program!

#2 – Iron Clad Student Retention Systems That Will Anchor Your Students Into Your Program Tighter Than the Gate at “Gitmo”

#3 – “White Glove” Student Quality Control Systems that GUARANTEE “Make You Proud” Black Belts

#4 – Remarkable Renewal and Upgrade Strategies that are SO Appealing, and Attractive to Your Students, They Will Pursue YOU Seeking to Renew or Upgrade Their Program!

You’ll Encounter At The “Extreme Success Academy”:

INDUSTRY LEADERS AND EXPERTS FROM OUTSIDE THE NICHE:

Our WORLD CLASS line up of presenters and speakers is only one small part of this event (albeit a very VALUABLE part)! You’ll have the opportunity to “rub elbows” with some of the top school owners in the world, who will all be in attendance to share their “tried and true” school growth secrets with you….(but only if you bother to show up)

E-X-T-R-E-M-E STAFF TRAINING SESSION:
(And I don’t Mean Flips and Tricks!)

Back by OVERWHELMING DEMAND, we will have a special “Staff Member’s” ONLY training session. We will motivate and excite your staff members about being a part of such a great industry, and a school that is so invested in their education! They will come back to your school having much honed their “customer service” skills, such as; Handling the Info Call, Handling the “Walk In” and “Pre-Framing” the students for Black Belt and Beyond (Renewal or Upgrade prep).

EXTREME-NETWORKING

Facilitated networking with the expert-martial arts marketers, mega-school owners, entrepreneurs and martial arts pros who gather here. We’ll help you “connect” with people in your business, for joint ventures and more. 
You’re time in the “halls” is perhaps the most valuable time during the entire conference (and that’s saying something)!  Could you bump into that ONE KEY CONTACT that will give you the tid-bit of knowledge you’ve missed, that could catapult your school results?(Peak Performer and Inner Circle Members): a special ‘networking reception’ will be held during the conference, where Peak Performer and Inner Circle members will mix and meet, share ideas and synergize. Take this unique opportunity to create relationships with other members that will help you stay on target, and compare implementation strategies long after you’ve left the conference!

NAPMA EXTREME RESOURCES’ VENDOR SHOWCASE

Here they are, gathered all in one place: the important vendors, suppliers, experts, freelancers. . .the folks that make implementation happen for NAPMA and MANY of the MOST SUCCESSFUL Schools in the WORLD! The 2008 expanded exhibit hall may be inhabited by exactly the person or company you need to solve a nagging problem or liberate the full potential of your business. Geez, it’s like finding the “Super Mall” of the Martial Arts Business!

EXPERTS, SPEAKERS & ROUNDTABLES

An extremely popular feature....letting you circulate and choose to sit at different discussion leaders’ tables, ask your questions, test your ideas and get up close and personal with people achieving super-results with our strategies…top experts in their fields, even speakers of the “Extreme Success Academy”! (Hey. you can sleep at home!)